Turney Lighting Case Study

The Biggest Fans. The Lowest Price.

Everything is bigger in Texas, and this fan promotion for Big Ass Fans was larger than life. The creative emphasized the power and span of large fans for wide open spaces, and encouraged buyers to take advantage of the expertise of showroom specialists. The results were as big as the fans.

Turney Lighting Case Study

Strategy and Approach

The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:

  1. Homepage banner on the client website to direct people to the program landing page
  2. Landing page specific to the program
  3. Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
  4. Video featuring the promoted products and the offer
  5. Facebook campaign ads linking to the landing page
  6. Lookalike web and Facebook campaign ads linking to the landing page
Turney Lighting Case Study

The Results

The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to the showroom. In addition to the increase in traffic we added over 265 emails to their list.

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Campaign impressions over 90 days
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Campaign clicks to website over 90 days
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Average cost per click
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Website sessions over 90 days
The Lighting House Case Study

“Dave was on our radar for years before we started working together. About ten years ago, he was at Dallas Market, and drove to San Antonio just to see the showroom. It was clear that he knew what he was talking about, so we started up with them. They do all our marketing for us, and we know we can depend on them to deliver great results. Things have changed quite a bit since 2010, but Clark Comm stays current with all the online trends, and keeps us on track. Highly recommend!”

– Ron Turney, President

Turney Lighting Case Study

Contact us for more information 

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