Love Your Home Savings
This program emphasizes that homes have had to pivot over the past year to serve as entertaining places, learning places and working places. The showroom encourages homeowners to update their home spaces with flexible lighting, ceiling fans and home décor.
Strategy and Approach
The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:
- Homepage banner on the client website to direct people to the program landing page
- Landing page specific to the program
- Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
- Video featuring the promoted products and the offer
- Facebook campaign ads linking to the landing page
- Lookalike web and Facebook campaign ads linking to the landing page
The Results
The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to the showroom. In addition to the increase in traffic we added over 175 emails to their list over 30 days.
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Campaign impressions over 30 days
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Campaign clicks to website over 30 days
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Average cost per click
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Website sessions over 30 days
“As the second generation running our family’s showroom in Burlington, Vermont, I inherited our partnership with Clark Communications Group. In the past, they designed newspaper and magazine ads, and even our first website. Now it’s all about ecommerce, social media, Google Ads, Facebook post boosts and email campaigns. We’ve been able to increase our reach thanks to our online presence, and Clark Comm has helped us connect with this new online audience.”
– Zach Blanchard, President
Contact us for more information
So we may be as helpful as possible, please explain any public relations, marketing, advertising, branding, creative design, digital, social media or website development questions you may have in as much detail as possible. Call us at 800-886-2522 or fill out form.