Take Living Outdoors

Take Living Outdoors is a promotion that offers 15% off all outdoor and landscape lighting. The offer applies to online and in-store sales. There is also a strong emphasis on free lighting consultations to generate in-person contact with the showroom.

Strategy and Approach

The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:

  1. Homepage banner on the client website to direct people to the program landing page
  2. Landing page specific to the program
  3. Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
  4. Video featuring the promoted products and the offer
  5. Facebook campaign ads linking to the landing page
  6. Lookalike web and Facebook campaign ads linking to the landing page
Burgess Lighting Case Study

The Results

The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to the showroom. In addition to the increase in traffic we added over 120 emails to their list.

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Campaign impressions over 60 days
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Campaign clicks to website over 30 days
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Average cost per click
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Website sessions over 30 days

“Our showroom was one of Clark Communications Group’s earliest clients, when Dave was in the first few years of developing his business model. Through the years, our partnership with them has contributed to our success in acquiring and connecting with new customers. Their knowledge of online marketing trends allows us to stay current and relevant on social media platforms. Plus we like being able to choose from a number of marketing programs each quarter, which are customized with the products we have on display and tailored to our market. We have also used their design skills for projects such as truck graphics, showroom signage and high-end print pieces. Whatever we need, they can deliver.”

– Mary Early, President

For the third week of the promotion we added a graphic to celebrate Earth Day.

Contact us for more information 

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