Light It Well

The Light It Well campaign promotes the full range of product categories, from ceiling lights to fans to outdoor. It encourages prospective customers to explore different lighting styles and create a cohesive plan for each room. This program also included a video to reach a larger audience on YouTube and in social media.

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Strategy and Approach

The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:

  1. Homepage banner on the client website to direct people to the program landing page
  2. Landing page specific to the program
  3. Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
  4. Video featuring the promoted products and the offer
  5. Facebook campaign ads linking to the landing page
  6. Lookalike web and Facebook campaign ads linking to the landing page
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The Results

The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to the showroom. In addition to the increase in traffic we added over 338 emails to their list over 30 days.

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Campaign impressions over 40 days
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Campaign clicks to website over 40 days
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Average cost per click
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Website sessions over 40 days
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“We started working with Clark Communications Group a few years ago because we realized that what we were utilizing for our in-house marketing strategy wasn’t as complete as we needed it to be in order to grow our business to the next level. Clark Communications was able to help us reach more clients and generate practical and real-time comprehensive marketing strategies that ultimately lead to the creation of positive cash flow. Besides being a full-service lighting showroom, we work closely with our USA-based manufacturers of Copper Lanterns. We rely on Clark Comm to showcase our products, and to deliver results from online campaigns, emails to customers, print pieces, and website updates. One of the greatest things they did for us was a website popup offer that increased our customer email list from 100 names to over 5,000 names. Thanks to this program and others, we are able to reach prospective clients and turn them into customers.”

– Ben Walters, Vide President of Operations

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Contact us for more information 

So we may be as helpful as possible, please explain any public relations, marketing, advertising, branding, creative design, digital, social media or website development questions you may have in as much detail as possible. Call us at 800-886-2522 or fill out form.